Oxford takes Bull-It for world’s best jeans
Oxford Products Ltd. will become the exclusive distributor for Bull-It jeans and protective rider wear for the UK and Ireland from 1st January 2016.
The tie-up will enable Oxford to offer a complete range of protective jeans from £79.99 to £239.99, including the world’s most advanced CE level 1 & 2 products.
Bull-It jeans start at just £109.99 and cover a wide range of colours, fashion styles and fits. The range is beautifully simple to understand: SR-4 jeans provide 4 seconds of abrasion resistance, whilst the SR-6 and the CE level 2 VoloCE jeans offer 6 and 8 seconds respectively. In addition, there are several complimentary products, such as hoodies and jackets, which use the same protective technology.
Advertised as “stronger than leather”, the brand has made its name by not following the aramid/Kevlar® herd, but developing its own COVEC™ material which has extra benefits. The resulting performance advantage enabled Bull-It to become the first manufacturer to offer riding jeans which exceed the incredibly stringent CE Level 2 standard.
Oxford’s MD Andrew Hammond and Bull-It’s founding owner Keith Bloxsome shook on the distribution deal on Oxford’s stand at Milan’s EICMA international motorcycle show, where Bull-It was also exhibiting.
Already a major brand selling through a network of stores in the UK and several distributors around the world, Bull-It will take advantage of Oxford’s extensive distribution in order to enable more stores to stock the brand.