British Dealer News – London m/c museum in crisis

From an industry perspective, do motorcycle museums matter? OK, so the oily exhibits delight creaking baby-boomers keen to bore anyone polite enough to listen with their “when I was a lad” stories and may even spark some reluctant interest in their accompanying grandchildren, disgruntled at being dragged away from their PlayStations. But do museums make any difference to the future of motorcycling? As far as the London Motorcycle Museum is concerned, you’d better make your mind up. And if you think it’s important to preserve the past, it’s time to dig into your pockets or dip into that precious flexible pension pot.

The museum, owned by long-time motorcycle dealer Bill Crosby and run by a charitable trust, is in financial crisis following a swingeing rates rise by big, bad Ealing Council. Basically, the council cancelled the charity’s 100% subsidy, back-dated its rates demand – meaning the tourist attraction instantly owed more than £10,000 – and is insisting on £460 a week three months in advance.   Crosby is 82, has owned Reg Allan Motorcycles in the capital for 58 years and set up the museum in a former farm in Greenford 18 years ago to house his personal collection of 200 bikes, many of them Meriden prototypes and now owned by the trust. “We have got six months to make something work,” Crosby told BDN. “I’m reluctant to sell up and go to the Bahamas but at the moment it looks like a nice option. To tell you the truth I’m really pissed off. It has cost me a fortune to get where I am now. I would hate to have to sell the bikes.”

London Motorcycle Museum

With the clock running, he’s not sitting about waiting for a bail-out. Crosby is selling a 1983 AV Triumph 750 Bonneville he owns to keep the council wolf from the door, and the trustees are desperately trying to come up with new revenue streams. But unless supporters rally to the cause in the short-term, Crosby’s dream may go up in a cloud of blue smoke. Donations can be made on the museum’s Just Giving page here.

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