Dainese at Bike Stop in Stevenage

Bike Stop was founded in 1981 and is the longest established and most experienced Dainese dealer in the UK. They were the first and largest retailer of Dainese’s D-air® airbag technology. They pride themselves on their highly qualified ‘bike-mad’ staff. Bike Stop is a long-standing supplier to police and fire services in six counties. The showrooms in Stevenage cover over 3,000 square feet in a Grade 2 listed building. Customers are always welcomed with free coffee and cakes, which makes it a popular meeting place for motorcyclists.

Serious motorcyclists are excited about next month’s launch of the 2017 range of hi-tech Dainese D-air® motorcycle protection-wear, according to the brand’s longest-standing UK store, Bike Stop in Stevenage.

Martin Brown, Bike Stop’s Director says: “Our customers are passionate about their bikes. They say visiting us is like stepping into Tardis! Our range is carefully selected to be the best gear at every price point.”


“Undoubtedly the best quality protective gear on the market is the Dainese D-air® range with the added bonus of Italian style. We have customers who have both race and road wear. One even has made-to-measure and off the peg suits and a street jacket.”

“Dainese researchers have used data from over 1,000,000 km of motorcycling on tracks and roads all over the world to refine the system. The new road range of D-air® jackets and new family of Pro-Armor protectors will make it the biggest range on the market. The waterproof and breathable Gore-Tex® membrane jackets for sports and touring jackets are big news too.”

The new Dainese Misano, Cyclone and Continental D-air® jackets are designed for sport, sport-touring and urban riding. They include the new stand-alone D-air® airbag system that doesn’t need sensor kits fitted to the motorcycle.


With internal micro-filaments, the airbag’s deployment is over a controlled width and length, wrapping around the rider’s body. It will now cover neck, collarbones, shoulders, chest and back, safely and comfortably.

The technology behind the system has also been improved. Data is collected from six sensors and from the global positioning system (GPS), neatly housed in the latest-generation Pro-Armor back protector. The system monitors a rider’s dynamics 1000 times a second.

There’s a useful new LED interface on the forearm so that riders can see how the system is operating. Battery life is now three times longer and will last for over 24 hours in continuous use; a full recharge will take just four hours.


Cristiano Silei, the CEO of the Dainese Group says: “We confirm our total commitment to head-to-toe protection for all motorcyclists. Taking the D-air® system from the sport to the touring and urban sectors is another significant milestone in the process of increasing the presence of our technology in the world of motorcycles.”

Find out more about the Bike Stop at www.bikestop.uk



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