Indian Motorcycle to support The Bike Shed London 2017

  • Takes place over the last weekend in May at London’s Tobacco Dock
  • Indian onboard as an official partner
  • Spirit of Munro streamliner seen in the UK for the first time
  • Young Guns ‘Miracle Mike’ sprint racer on show

Indian Motorcycle is pleased to announce it will be attending The Bike Shed London 2017 held over the last bank holiday weekend in May.

Set in London’s historic and beautiful Tobacco Dock the show celebrates the very best creativity in new wave and custom motorcycle culture.

Over 150 motorcycles will be on display along with manufacturer stands as well as street food, barista coffee, several proper bars, cigar and whiskey lounges, live music, multiple live tattoo artists and a multi-chair traditional barbershop.

Supported by the mainstream motorcycle industry, the event is sponsored by headliners, Öhlins and supported by Indian, Rev’It, Triumph, Ducati, Yamaha and BMW, all exhibiting along side pro-builders, amateurs and shed-builders alike.

In a UK debut, Indian will show a replica Munro streamliner called the Spirit of Munro which was built to pay tribute to the most legendary bike shed builder, Burt Munro.

This year is also the 50th anniversary of Burt setting his speed record and becoming The World’s Fastest Indian.

Indian will further showcase its commitment to the custom scene with award-winning Scouts built by dealers in the UK on display alongside Super Hooligan Scouts that are currently being raced in the DTRA Hooligan championship.

The Young Guns are also travelling all the way from Switzerland to show their sprint-racing Scout, called Miracle Mike, complete with a nitrous oxide system and set to take on the Essenza sprint races and Punks Peak at Wheels & Waves.

“This is not a motorcycle trade fair,” enthuses Dutch from The Bike Shed. “You’ll want to hang-out all weekend here, there’s plenty of space to chill and enjoy the crowd, the entertainment and the vibe. Bring your camera, your mates, your better halves and the kids too.”

The organisers have handpicked every element of this unique event and are usually based at the Bike Shed in Shoreditch.

All of the exhibited bikes are there ‘by invitation’ and selected from the best bike builders in the UK and Europe, plus special guests from the USA, and are on display without ropes or barriers to obscure the view or spoil your photos.

The event is extremely family friendly, safe for kids, and enjoyable for non-bike-riders, as well as custom aficionados. There will be a Press & Preview event on the Friday evening.

To attend this please email press@indianmotorcycle.media and press@TheBikeShed.cc

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ABOUT THE BIKE SHED
It is the Bike Shed’s 8th event and fourth year at Tobacco Dock. London 2016 attracted 12,000 visitors, but this year it is expecting 15,000. There will not be a Paris event this year, so the London show is The Bike Shed’s European event. The Bike Shed Motorcycle Club (BSMC) has 647,000 followers on Facebook and over 105k on Instagram. It reaches and engages with around 5-6million people in the week of our annual events. Its online social media reach is genuinely global and is 100% organic. The Bike Shed main website serves 700,000 pages a month to around 200,000 unique users. It also has a London club membership of around 600. The BSMC is privately owned and run by family & friends. www.thebikeshed.cc

ABOUT INDIAN MOTORCYCLE
Indian Motorcycle, a wholly owned subsidiary of Polaris Industries Inc. (NYSE: PII), is America’s first motorcycle company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivalled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit www.indianmotorcycle.eu

MEDIA CONTACT
Dan Tye
PR Manager
Follow us on Twitter @IndianEMEA_PR
+44 7471 030606
press@indianmotorcycle.media

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