BSA is now owned by Indian company Classic Legends, a division of Mahindra and Mahindra, which is based in Mumbai, Maharashtra, India. It is one of the largest producers of motor vehicles in India, is estimated to turn over $9.8 billion, and produces $1.2 billion in profits. Mahindra owns Peugeot scooters, and makes small-capacity motorcycles, bikes, cars, buses and lorries. It is also the largest manufacturer of tractors in the world. Classic Legends sold more than 50,000 Jawa models in India during 2020, its first year of production – more than Triumph’s worldwide sales in the same period.
BSA has development plants in Coventry and Banbury, Oxfordshire, and is negotiating with local authorities in the West Midlands about locating and supporting a UK factory to produce the Gold Star. Building modern classics is not BSA’s only future plan. The Advanced Propulsion Centre UK, on the Warwick University campus, says it is working with BSA on a retrostyled electric motorcycle.
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